← The planning journalCorporate · 4 min read

Branded photo strips: what to put on the print

Prepare a readable branded photo strip for your work event. Choose the logo, message and artwork files, then organise one clear design approval.

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A branded photo strip has very little space to do its job. Guests want to see their photos, and the organiser wants them to remember the event. One recognisable logo and a short event title can often do that more clearly than a collection of small messages.

At Geelong Booth Co., a personalised strip with colours, fonts and text is included in every package. The optional Branded Photo Strip is $50 and covers a design created from scratch with your company logo, brand colours and event messaging. For the rest of the event plan, see our corporate photo booth guide. For the booth hours and package inclusions around the design, see our Geelong hire guide.

Decide what someone should recognise later

Picture the strip on a desk a month after the event. What should tell the guest where it came from? Usually the answer is the organisation, the event name or both.

Put that information first. A date can be useful for an annual event, while a short campaign line may suit a launch. Don't add a slogan merely because there is a blank space left in the design.

If the strip needs sponsor recognition, collect those requirements before artwork begins. The number and proportions of logos affect how much room is available for everything else.

Send the best logo file you have

An original vector file or a clean, high-resolution logo gives the designer more to work with than a screenshot. If you have several versions, explain which is approved for light and dark backgrounds.

Include your brand colours and any instructions about clear space, minimum size or unacceptable changes. If the logo comes with a brand guide, send the relevant pages or the guide itself. The designer shouldn't need to infer rules from the current website.

Write the exact event name and date in the brief. That prevents an older brochure or example image from accidentally becoming the source of the wording.

Keep the photographs large enough to enjoy

The classic strip format is small, so every added line of text competes with the images. A long thank-you note is often better placed on event signage or in a follow-up message where guests can read it comfortably.

Use a clear hierarchy: photos, main identifier and any short supporting detail. The design can still feel like the brand without repeating the logo in every available corner.

Check the proof at something close to print size. A fine typeface or small sponsor name can look readable when enlarged on a monitor and disappear at the size guests will hold.

Match the strip to the backdrop

A plain backdrop leaves more room for colour and pattern on the strip. A sequin or strongly patterned background may work better with a quieter border and simple text.

Our 15 collection backdrops are included options. A custom branded backdrop is a separate production request and requires its own quote. Choosing the $50 branded strip doesn't include a custom wall or other event signage.

Look at the proposed backdrop and strip together before approving them. You want the guest's picture and the event identity to be readable in the same small print.

Give one person responsibility for approval

Ask a named organiser to collect feedback from marketing, the event team and any sponsor approvers. Send one consolidated response instead of several conflicting email threads.

Check logo version, spelling, dates and the final wording. Confirm that any sponsor artwork is approved for this use. A last-minute request to add several logos can change the layout substantially, so settle those requirements early.

The branded strip service includes revisions and approval before the event. Your internal approval process still needs enough time for people to review a version and respond.

Keep guest information separate from the artwork

A branded print doesn't mean attendees have agreed to marketing or that their photos can be posted by every sponsor. If you plan to collect contact details or publish images, make those arrangements part of the event brief.

Optional email capture can be discussed with the practical setup, consent wording and data handover agreed in advance. Our corporate event brief has a place for those requirements.

To arrange the booth and design, send your event enquiry with the date, venue, preferred hire hours and branding request. Add the artwork files when they're ready, and tell us who will approve the final strip.

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